Dr. Michael Grieves (DM 2000) entered Case's Doctorate of Management program as a CEO of a technology company, one of the many successful organizations that he founded over the course of his entrepreneurial career. It was at a point in his life when he was "looking for something different to do... to transition from CEO to a thought leader." This is precisely what he did. Dr. Grieves is now one of the world's foremost authorities on product lifecycle management (or "PLM"), an approach to managing all aspects of a product's life and eliminating waste across the supply chain.
Upon completing the program, Dr. Grieves wrote the definitive book on PLM, titled Product Lifecycle Management: Driving the Next Generation of Lean Thinking. The book was published by McGraw Hill in 2006 and has been translated to seven languages and is sold around the world. He is now completing a follow-up to this book titled Virtually Perfect, which focuses on how organizations can use virtual products to drive lean innovation processes. According to Dr. Grieves, the Weatherhead DM program was instrumental in preparing him for this portion of his career, in part by exposing him to the canonical works by academic authors, but also by preparing with the ability to "craft ideas and pull them together."
Dr. Michael Grieves currently acts as a consultant to NASA's space program, and has consulted across a variety of complex product organizations, including those in automotive and aerospace industries. He continues to have ownership in a variety of organizations, is a leader of the PLM Center for Excellence at Purdue University, and is an Adjunct Professor with the University of Iowa.
