Friday, January 25, 2019

The Importance of Research Dissemination and Building a Research Agenda


By Philip Cola, PhD, Associate Director, Academic Affairs, DM Programs



This past December, I finished teaching an Introduction to Research Inquiry (DM 665) for the fourth time.  This is my favorite class to teach as it is often the initial introduction to research method and design for our first year DM students.  It is a scenario where I am able to articulate to students that whether they know it or not, “a big reason that they are in a doctoral program is to conduct research”.  We go on in this class to work on building scholarly skills (i.e., finding literature, engaging or reading the literature efficiently and effectively, organizing our own literature libraries based on interests, and practice writing).  This generates excitement for students because they know that ultimately they will be armed with empirical evidence supporting some of the things they that they need to change based on personal experiences in business management contexts.
               
As the students advance past this introduction to research inquiry, the next step in the process is Qualitative Inquiry I (DM 638) where we begin to more closely examine the philosophy of science and the scientific method through a lens of inductive reasoning.  Amidst the deep dive into the philosophy of science and qualitative methodology, it seemed appropriate to formally provide the students with the definition of research as follows:

“A systematic investigation designed to develop and contribute to the
generalizable dissemination of knowledge”

This is not the first time that they are hearing these words together in this way as it is discussed in DM 665, but this time, is the first time the early stage doctoral students see it written down and given the opportunity to discuss and dialogue about what this all means.  The feeling is that it seems so simple, but when relevance and rigor are added to the mix this becomes a significant undertaking and they begin to realize that the road ahead will be challenging with the potential for significant accomplishments throughout their journey.  The discourse on this definition of research came for the first year students a few days after participating as audience members in the “Annual DM Research Symposium” where the second and third year DM students presented the outcomes of their qualitative and quantitative research papers.

Students could clearly see the rigorous method or “systematic Investigation” shining through as a hallmark of the Weatherhead School of Management’s approach to the conduct of research.  We then spoke in some depth about the “generalizability” of findings across practice and academia.  Was the work relevant across disciplines, contexts and organizations?  However, what seemed to emerge as a critically important topic was the importance of “dissemination”.  We discussed how research is not actually research unless it is disseminated.  It is actually part of the definition.  Therefore, if our research work merely sits on our desks, or in our computer drives, or digital storage spaces and is not disseminated then what good is it for any of us.  It begs the question, why join a doctoral program if we are not focused on conducting AND disseminating our research results?

The need for management research continues to grow in importance today because of the rapid and continuing increase in demand for improved practices in order to maximize the quality of leaders, managers, organizations, communities and society nationally and globally.  Therefore, it is the responsibility of researchers to play a lead role in conducting relevant investigations with proper scientific rigor that impact both practice and advance our academic understanding through evidence based management approaches.  This responsibility does not stop just because you graduate with a doctoral degree.  As a matter of fact, that degree increases the importance of specially trained individuals to appropriately carry out research for the creation of new knowledge.

I encourage each of you whether you graduated long ago from the E/DM program or if you are a more recent graduate to ensure that you are strategizing about your own research contributions to further the field of Management.   This is why we created the Engaged Practitioner Scholar (EPS) Fellowship Program.  We have 13 active research fellows working on their own personal research agendas with the assistance of faculty at the Weatherhead School of Management.  This program brings individuals back to the basics of creating their own individual research ideas and strategies about which study will come next while thinking through the proper audiences or outlets for generalizable dissemination.

There are a number of alumni considering joining the EPS Fellowship and I encourage all of you to consider joining or at least discussing with us sometime in the near future your ideas for your own research agenda.  Please contact me with questions at (216) 368-6932 or pac4@case.edu.  There are few things that I enjoy more than talking about research, so I welcome the conversations.