Brock is a self-proclaimed hybrid with a split personality: half business, half academia. He joined the Weatherhead School in August after 30 years in industry—founding Germany’s first digital livestock trading platform and holding senior management positions, such as CMO of Fujitsu Americas or CEO of the SaaS spin-off fulfillment tools in Germany—and 25 years after completing his PhD (University of Strahclyde, Scotland, U.K.). He is teaching marketing management and DBA/PhD courses, such as Designing Sustainable Systems and Qualitative Inquiry I. He is also engaged in research, with his most recent publications in California Management Review and Journal of Business Research focusing on digital transformation, artificial intelligence and digital exploration services.
As part of his role in the Doctor of Management Programs team, he has worked intensively on increasing the visibility of the program. This resulted in SEM (search engine marketing) on Google and social media advertisement on LinkedIn since the beginning of the year. Moreover, the program is now more visible when using GenAI when searching for DBA Programs. An example of a social media advertisement is below.
JB enjoys photography and playing tennis and is the proud family father of one daughter who has just started studying law at LMU Munich.
As part of his role in the Doctor of Management Programs team, he has worked intensively on increasing the visibility of the program. This resulted in SEM (search engine marketing) on Google and social media advertisement on LinkedIn since the beginning of the year. Moreover, the program is now more visible when using GenAI when searching for DBA Programs. An example of a social media advertisement is below.
JB enjoys photography and playing tennis and is the proud family father of one daughter who has just started studying law at LMU Munich.
