Kalle Lyytinen, PhD
Dear Colleagues and Alumni,
We've had an eventful academic year so far and it shows no signs of slowing down. We have made great strides and changes on several fronts, many of which you are likely to see and experience when you interact with our doctoral programs.
First, we admitted a new cohort (Class of 2027) of 15 new students. We are especially happy with the strong local presence and diversity of the program participants. In the steadily maturing executive DBA market, this is a great achievement, and we look forward to continuing in the same direction! We are also making strong efforts to enroll a cohort of the same caliber in the coming year for fall 2025.
One reason for this success is that we have recently invested more in the program marketing and branding. We have better backing at the school level for marketing the program and also are engaging in marketing through webinars (We have organized them more frequently and systematically than in previous years.) Thanks to the help and effort of Jürgen (JB) Brock who joined us last summer, we have renewed and more clearly targeted our marketing messages and brand. Based on this, we are renewing our marketing materials, the web-presence, and how we position ourselves in the tightening market.